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Course Content
Finding Your Niche
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5 Topics
1 Quiz
What Do You Bring to the Table?
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Building a Business That Fits You
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What Can You Actually Build (Now?)
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Finding the Opportunity Niche
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Opportunity-Capability Matrix
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Lesson 1 Quiz
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Planning Your Business Concept
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7 Topics
1 Quiz
Overview: The Business Model Canvas
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Key Partners – Building on Your Network
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Key Activities & Key Resources
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Value Proposition – What Makes You Worth Paying Attention To
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Customer Relationships & Channels – How You Reach and Retain Users
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Customer Segments – Your Niche (revisited)
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Lesson 2 Wrap-Up
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Lesson 2 Quiz
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Understanding Business Models
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5 Topics
1 Quiz
Overview – Costs and Revenues
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Costs: Fixed vs Variable (Marginal)
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Costs: Economies of Scale & Scope
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Revenues: Recurring vs One-Time
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Revenues: Pricing and Segmentation
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Lesson 3 Quiz
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Team & Co-Founder Considerations
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6 Topics
1 Quiz
Introduction: Building Your Team
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Do I Need a Co-Founder?
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Three Questions for Co-Founder Fit
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Mentors, Employees, and Contractors
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What’s Your Working Style?
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Phase 1 Complete!
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Lesson 4 Quiz
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Branding, Logo, and Online Presence
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5 Topics
1 Quiz
Introduction: Why Branding Matters
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Building Your Color System
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Typography – Who Shot the Serif?
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Creating Your Logo and Marks
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Your Digital Touchpoint
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Lesson 5 Quiz
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Accounting, Banking & Taxes
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4 Topics
1 Quiz
Accounting Tips (from a non-accountant)
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Tracking Your Finances
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Choose a Business Bank Account
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Understand Your Taxes
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Lesson 6 Quiz
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Creating a Legal Entity
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4 Topics
1 Quiz
Legal Structures: Sole Proprietor vs. Corporation
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Liability Explained: What’s Really at Risk?
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Do You Plan to Move to Another Country?
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Establishing Your Business
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Lesson 7 Quiz
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Invoicing
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6 Topics
1 Quiz
Invoicing & Payment Terms
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Setting Clear Expectations (Before You Invoice)
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Choosing Payment Terms
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What Every Invoice Should Include
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Payment Processing
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Handling Late Payments
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Lesson 8 Quiz
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Making Your First Sale
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4 Topics
1 Quiz
Entrepreneurship: My Personal Journey
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From Zero to One: Why the First Sale Matters So Much
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Preparing to Scale Your Business
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The Long Game: Your First Sale as the Start of a Journey
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Lesson 9 Quiz
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Course Survey
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1 Topic
MobyLaunch Participant Evaluation Survey
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COURSE ADDENDUM: Choose Your Mentor
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3 Topics
About the Mentorship Program
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List of Mentors
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Get Matched!
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Final Quiz
Final Quiz
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