MobyLaunch: The Urban Mobility Launchpad
Practical building blocks to transform your innovative ideas into a successful urban mobility startup! With our 10-lesson online course and personalized mentorship, you’ll develop the skills needed to launch your mobility venture in Europe and beyond.
Cover image by Jeroen Coelen

The Setup
From Concept to Launch
Have a great idea? Formalize your urban mobility business through 3 concrete phases over 10 lessons
1. Define Your Business Idea
Discover your niche in urban mobility, develop your business concept, understand viable business models, and consider team formation. Lessons 1-4 guide you through transforming your idea into a validated business concept.
2. Formalize Your Business
Learn the essentials of branding, accounting, legal entity creation, and banking. Lessons 5-8 provide the practical knowledge needed to establish your startup’s operational framework.
Enter the Market
Prepare for market entry by understanding invoicing, payment terms, and managing cash flow. Lessons 9-10 equips you with strategies to secure your first customers and begin generating revenue!
The details
How it Works
MobyLaunch provides a streamlined pathway to launching your urban mobility startup through our three-step process:
- Complete the Online Course
Access our 10-lesson curriculum through the EIT Virtual Campus. Work through comprehensive modules covering everything from finding your niche to making your first sale, all specifically tailored to the urban mobility sector. - Submit Your Concept
After completing the course, you’ll develop and submit your urban mobility startup concept. This serves as both your final project and your application for personalized mentorship support. - Receive Expert Mentorship
Qualified participants gain access to 5 hours of one-on-one guidance from industry experts who will help refine your business model, address challenges, and prepare your concept for market entry.
Current EIT Urban Mobility Master School students receive fully subsidized mentorship, while anyone can join for a fee of €800 + VAT. All participants who complete the program receive a certificate recognizing their achievement.
Meet Your Instructor
Dr. George Liu bridges the worlds of academia and entrepreneurship and he is the driving force behind MobyLaunch. As a Senior Researcher at Technical University of Munich and Founder of CityUX, Dr. Liu brings a unique blend of scholarly insight and practical business knowledge to urban mobility education.
Dr. Liu has extensive experience developing engaging online courses that have reached over 20,000 students worldwide, and this course transforms complex entrepreneurial concepts into accessible strategies for your mobility journey.
His passion for sustainable urban transportation and his proven ability to bridge research and practice make him the ideal mentor to guide you through your mobility startup journey.
Start your VENTURE
Shape the future of urban mobility

MobyLaunch Course
€29 *plus applicable VAT
What people are saying
Below are testimonials from participants of MobilizingPhD, the successful predecessor program to MobyLaunch. While MobilizingPhD focused on doctoral candidates, MobyLaunch builds on this proven foundation to bring the same quality of entrepreneurial guidance to master’s students in urban mobility.